What is Embedded Journalism?
Embedded Journalism is an act of placing journalism on one side of the military conflict. Embedded reporters are attached to specific military units and permitted to accompany troop in a hostile area where the military serves. The current version of embedded journalism is media accompanying the one side of the government in all political, democratic matters and beyond.
The concept of embedded journalism was introduced by US department of defence during Iraq War (2003-11) as the strategic response to criticisms about the low-level access granted to reporters during the Persian Gulf War (1990-91) and early years of Afganistan War.
Embedded Journalism in India
According to Pankaj Shrivastava, founding editor of Media Vigil - “The present form of journalism being practised in India is not free but embedded journalism. And that’s the form of journalism that corporate wants as it helps them get a monopoly to do what they want or run the country in their own way. The primary motive of such corporate houses is to have a country head who has little concern or regards for the Indian law or the constitution and cares only about the profit of investors.”
Pros. of embedded journalism
Under embedded journalism, media persons now have more access to one side of the information that was not there before. Reporters now can see and report the conflicts first hand and are being protected.
Cons. of embedded journalism
When it comes to independence and partiality you may find a large number of faults in the media. The Reporter has to compromise with the independence and also the risk of losing its story from censorship and end up being reported the one side of the conflict and failed to show the other side of the story.