The following result is obtained by our expert's opinion: Box8 is a cloud kitchen app, these apps always find a way to do business via their own app only. Existence of such app on Zomato is none other than just a way to promote among other restaurant listings. As cloud kitchen ultimately aim to serve consumer directly, hence concept-wise there business practise is fair and we should respect that. Remember - Dominos and Pizza Hut deliver their pizzas by their own delivery system, even after receiving orders from Zomato or Swiggy.