How did L'oreal became the world's largest beauty company? What was the role of acquisition in this growth? | Candider
How did L'oreal became the world's largest beauty company? What was the role of acquisition in this growth?
19th Mar 2020 4:25 pm
The following result is obtained by our Internet Research Algorithm:
Eugene Schuller had founded Loreal on July 30, 1909. He developed a hair colour die formula named Aureale. He developed all his product by himself and sold them to a Paris based hairdresser.
Loreal started business as a haircolor brand then moved to other beauty products as well. Today Loreal deliver more than 500 brands in the market.
Loreal is the company who instead of going market only started selling to other business like hair salon, supermarkets, outlets and pharmacies. There are 6 R&D centers of Loreal world wide.
In 1973, Loreal acquire pharma brand Sinthelobo just for the sake of entry in pharmaceutical field.
In 2006, Loreal also acquire beauty outlet brand The Body Shop.
Change in Slogan-
1909 - because I am worth it.
2000 - because you are worth it.
2009 - because we are worth it.
Loreal always focused on prevailing its presence and hence willing to capture market.