How to change the mindset of Indian people related to discounting | Candider
How to change the mindset of Indian people related to discounting
11th May 2020 12:00 pm
The following result is obtained by our expert's opinion:
People expect the apparel they are buying should keep its value at par for at least 6 months of buying in trend.
If you still want to implement a discount then make it to be stock specific. Introduce higher level of discount first and then decrease the discount rate (increase the price) gradually, so that customer who has purchased first found its value increasing. This is the most prominent strategy used my e-commerce today.
It depends upon the nature of the product, please let us know what are you looking for?