The following result is obtained by our expert's opinion: Pre-launch strategies - • Showcase your unique offerings. • Show users trailer about your unique prices and offers. • Showcase design inspirations. • Celebrity association. Post-launch strategies - • Freebies • Loyalty points • New user offers • Free Shipping • One of the best strategy is to launch your particular collection for a limited period and then discontinued so that your user feel the fear of missing out (FOMO). • Don't provide discounts early and try even not provide irrelevant discounts. Fluctuation in price always disappoints the customers.