Following result is obtained by our Real Time Research: People are not very specific about the brand they are buying in case of finger millet’s products. If they are buying Ragi Flour then they don’t usually consider any specific brand. Still according to sales, Ragi of ‘Arya Farm’ and ‘Organic Tattva’ have considerably good sales. Other products having Ragi in it are sold only because of that brand’s other products like Kellogg’s.