The following result is obtained by our Internet Research Algorithm: Newsjacking is the act of redirecting the momentum from breaking news into your company's favour by injecting a fresh perspective in real-time. Example - In October 2010, when 33 trapped Chilean miners were rescued, they were required to wear sunglasses to protect their dark accustomed eyes from the sunlight, then sunglasses manufacturer Oakley stepped forward and offered them free sunglasses ensuring their product was seen on news report around the globe and earned $41 million in free publicity.