The following result is obtained by Internet Search Algorithm: SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that makes your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page. Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand.