The following result is obtained by our Internet Research Algorithm: Furlenco's business totally depends upon subscription basis, they consider themselves as they are selling subscriptions where the user is subscribing to the comfort furniture service. Unlike Rentomojo's rental model they sell it as a subscription model. Though from the consumer's point of view it seems to be same but, it is not as what brand is selling is totally depends upon brands own perception toward it. Hence, Furlenco allows you to subscribe to furniture from their platform for monthly subscription fees. Furlenco has the smoothest service hence, here you can see the difference of opinion on rent or subscription.